I have always been interested in how CNN progresses through this time period, as they have noticeably fell behind MSNBC and Fox News in the ratings. Both of those stations have seemingly taken a side in the political spectrum, but CNN has remained “neutral.” They are staunch believers in simply bringing the news in without attempting to cater to one side or the other of the spectrum. So, due to these reasons, I find myself rooting for CNN to prevail and am happy when they attempt anything new.
In this new example of CNN attempting to change with the times, they are launching CNN Trends. In a nutshell, this innovation takes in the top trends from around social media sites and links 10 stories around each trend from outside sources. “A healthy media diet consists of news, analysis and perspectives from more than one source,” said KC Estenson, senior VP of CNN Digital in a statement. By becoming more social media conscious, CNN may be able to attract more readers, even if they are being linked to other sites for the articles. If a news reader is satisfied with the stories they are finding from CNN Trends, they will come back to find more stories.
In my opinion, this idea may be a big winner. If there is one thing that young audiences love it is social media. Also, by incorporating social media trends to dictate what people read, CNN Trends is going to attract younger readers who may be finding more stories that they are interested in, because, as we all know, these internet trends change rapidly, but the sources we get them from do not (i.e. Twitter). So, best of luck to CNN with this idea!