Jobs are hard to come by for everybody, no matter what profession you are seeking. Journalists are obviously no exception and with the job market being thin in the newspaper industry, good journalists are being left on the sidelines, just waiting to find a job. However, a new platform is being created to help freelance journalists aggregate their work and this platform is called Contently, which “aims to help journalists to build their personal brand online and connect them with publishers looking for writers.”
This fascinates me. This is going to be a website that is “dedicated exclusively to journalists and publishers.” I think is a great idea that helps both sides of the equation. It allows a much easier mode for connection between these freelance journalists and the publishers. As Shane Snow, conceiver of Contently, said in the article, “We thought if we could connect good professionals who are now out of work with publishers who care about professional quality work, not SEO, content-farm stuff, then we could create a business out of that.” This model by Snow has a business side to it as he hopes to eventually include workflow and payments, “which Contently streamlines through PayPal.” So, this is not only a place to aggregate, it is also a place to possibly profit.
Another positive of this site is the personalization by the freelancer, who can provide his work, so the publisher can see what kind of style this journalist has. It seems pretty convenient for all involved and I will be interested to see if this website has a lasting impact on the journalist landscape.